PENINGKATAN DIGITAL SKILL DAN NETWORKING UMKM PAPER CORE BERBASIS MEDIA SOSIAL PADA MASYARAKAT DESA TANGGUNGAN TIMUR SIDOARJO
Keywords:
Digital Skill, Networking, Marketing, Media Sosial, Paper Core, UMKM
Abstract
Tujuan penelitian ini adalah untuk mengetahui bagaimana cara meningkatkan kualitas sumber daya manusia
berbasis digital skill, untuk mengetahui bagaimana cara menigkatkan pemasaran berbasis media sosial pada
UMKM papercore dan cara mendorog peningkatan networking berbasis sosial media pada UMKM paper core.
Manfaat dalam mengembangankan paper core dapat mengurangi sampah kraf yang merusak lingkungan. Metode
penelitian menggunakan kualitatif dengan mengumpulkan data-data berupa fakta dilapangan. Hasil peneltian
menunjukkan bahwa Digital skill sangat membantu dan memberikan keuntungan bagi para pelaku UMKM di Desa
Tanggungan Timur terbukti informan yang sebelumnya menggunakan cara tradisional dalam menjalankan kegiatan
usahanya dan mampu menigkatkan kualitas pelaku UMKM dalam menghadapi persaingan di era industri 4.0
.Pemasaran berbasis media sosial sangant dirasakan mafaatnya oleh pelaku UMKM paper core dengan
menggunakan media sosial seperti facebook dan instagram untuk mengenalkan produk mereka dan meningkatkan
pasar. Peningkatan networking berbasis sosial media lebih memberikan potensi untuk memperluas jaringan usaha
dan mampu membentuk komunitas antara pemasok, dan pelanggan. sehinggga networking menjadi kompoten yang
dirasakan manfaatnya oleh pelaku UMKM Paper core.
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[2]. Allen, T., Dées, S., caicedo, mateo, Chouard, V., Clerc, L., de Gaye, A., Devulder, A., Diot, S., Lisack, N.,
Pegoraro, F., Rabate, M., Svartzman, R., & Vernet, L. (2020). Climate-Related Scenarios for Financial
Stability Assessment: An Application to France. SSRN Electronic Journal.
https://doi.org/10.2139/ssrn.3653131
[3]. Arntzen, B. C., Brown, G. G., Harrison, T. P., & Trafton, L. L. (1995). Global Supply Chain Management at
Digital Equipment Corporation. Interfaces, 25(1), 69–93. https://doi.org/10.1287/inte.25.1.69
[4]. Beurer-Züllig, B., & Klaas, M. (2020). The social side of brick and mortar: The impact of brand-related usergenerated
content on different consumer typologies in food retailing. Proceedings of the Annual Hawaii
International Conference on System Sciences, 2020-Janua, 2579–2588.
https://doi.org/10.24251/hicss.2020.314
[5]. Braumann, E. C., Grabner, I., & Posch, A. (2020). Tone from the top in risk management: A complementarity
perspective on how control systems influence risk awareness. Accounting, Organizations and Society,
84(xxxx), 101128. https://doi.org/10.1016/j.aos.2020.101128
[6]. Davidson, E., & Vaast, E. (2010). Digital entrepreneurship and its sociomaterial enactment. Proceedings of the
Annual Hawaii International Conference on System Sciences, 1–10. https://doi.org/10.1109/HICSS.2010.150
[7]. Eyre, J. M., Lanyon-Hogg, M. R., Dodd, T. J., Lockwood, A. J., Freeman, C., & Scott, R. W. (2018).
Demonstration of an industrial framework for an implementation of a process digital twin. ASME International
Mechanical Engineering Congress and Exposition, Proceedings (IMECE), 2, 1–9.
https://doi.org/10.1115/IMECE2018-87361
[8]. Ferrell, O. C., Harrison, D. E., Ferrell, L., & Hair, J. F. (2019). Business ethics, corporate social responsibility,
and brand attitudes: An exploratory study. Journal of Business Research, 95(January), 491–501.
https://doi.org/10.1016/j.jbusres.2018.07.039
[9]. Gulliford, F., & Parker Dixon, A. (2019). AI: the HR revolution. Strategic HR Review, 18(2), 52–55.
https://doi.org/10.1108/shr-12-2018-0104
[10]. Haigh, M. M., & Wigley, S. (2015). Examining the impact of negative, User-generated content on
stakeholders. Corporate Communications, 20(1), 63–75. https://doi.org/10.1108/CCIJ-02-2013-0010
[11]. Kazmi, S. H. A., Hai, L. C., & Abid, M. M. (2016). Online purchase intentions in E-commerce.
Proceedings - 2016 8th International Conference on Intelligent Human-Machine Systems and Cybernetics,
IHMSC 2016, 2, 570–573. https://doi.org/10.1109/IHMSC.2016.193
[12]. Koponen, J. P., & Rytsy, S. (2020). Social presence and e-commerce B2B chat functions. European
Journal of Marketing, 54(6), 1205–1224. https://doi.org/10.1108/EJM-01-2019-0061
[13]. Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research
agenda on new business models for the twenty-first century. International Journal of Entrepreneurial
Behaviour and Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425
[14]. Kurniawati, D. (2013). Strategi pemasaran melalui media sosial dan minat beli mahasiswa. Jurnal
Simbolika, 1(2), 193–198. http://www.ojs.uma.ac.id/index.php/simbolika/article/download/200/162
[15]. Larson, L., & DeChurch, L. A. (2020). Leading teams in the digital age: Four perspectives on technology
and what they mean for leading teams. Leadership Quarterly, 31(1), 101377.
https://doi.org/10.1016/j.leaqua.2019.101377
[16]. Liu, B., Zhang, P., Lu, T., & Gu, N. (2020). A reliable cross-site user generated content modeling method
based on topic model. Knowledge-Based Systems, 209, 106435. https://doi.org/10.1016/j.knosys.2020.106435
[17]. Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi. Remaja Rosdakarya.
[18]. Prajapati, K., & Biswas, S. N. (2011). Effect of Entrepreneur Network and Entrepreneur Self-efficacy on
Subjective Performance: A Study of Handicraft and Handloom Cluster. Journal of Entrepreneurship, 20(2),
227–247. https://doi.org/10.1177/097135571102000204
[19]. Ransbotham, S., Kane, G. C., & Lurie, N. H. (2012). Network characteristics and the value of collaborative
user-generated content. Marketing Science, 31(3), 387–405. https://doi.org/10.1287/mksc.1110.0684
[20]. Richter, C., Kraus, S., Brem, A., Durst, S., & Giselbrecht, C. (2017). Digital entrepreneurship: Innovative
business models for the sharing economy. Creativity and Innovation Management, 26(3), 300–310.
https://doi.org/10.1111/caim.12227
[21]. Robert Jacobs, F., & “Ted” Weston, F. C. (2007). Enterprise resource planning (ERP)-A brief history.
Journal of Operations Management, 25(2), 357–363. https://doi.org/10.1016/j.jom.2006.11.005
[22]. Romlah, N. S., . S., Gunawan, S., & Pradesa, H. A. (2019). Human Resource Development Among
Administrative Staff at Faculty of Nursing Science, Padjadjaran University (UNPAD) Bandung. International
Journal of Academic Research in Business and Social Sciences, 9(7), 424–436.
https://doi.org/10.6007/ijarbss/v9-i7/6135
[23]. Sanjaya, R., & Tarigan, J. (2009). Creative Digital Marketing. PT Elex Media Komputindo.
[24]. Sari, N. A. (2019). Pengaruh Perkembangan Ekonomi Digital Terhadap Pendapatan Pelaku Usaha Umkm
Di Kota Makassar. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
[25]. Shriver, S. K., Nair, H. S., & Hofstetter, R. (2013). Social ties and user-generated content: Evidence from
an online social network. Management Science, 59(6), 1425–1443. https://doi.org/10.1287/mnsc.1110.1648
[26]. Shu, R., Ren, S., & Zheng, Y. (2018). Building networks into discovery: The link between entrepreneur
network capability and entrepreneurial opportunity discovery. Journal of Business Research, 85(71372064),
197–208. https://doi.org/10.1016/j.jbusres.2017.12.048
[27]. Smith, D. A., & Lohrke, F. T. (2008). Entrepreneurial network development: Trusting in the process.
Journal of Business Research, 61(4), 315–322. https://doi.org/10.1016/j.jbusres.2007.06.018
[28]. Sussan, F. (2012). Consumer interaction as intellectual capital. Journal of Intellectual Capital, 13(1), 81–
105. https://doi.org/10.1108/14691931211196222
[29]. Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?
Business Horizons, 57(6), 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
[30]. Trischler, J., Pervan, S. J., Kelly, S. J., & Scott, D. R. (2018). The Value of Codesign: The Effect of
Customer Involvement in Service Design Teams. Journal of Service Research, 21(1), 75–100.
https://doi.org/10.1177/1094670517714060
[31]. Yin, R. K. (1999). Enhancing the quality of case studies in health services research. Health Services
Research, 34(5 Pt 2), 1209–1224.
Published
2022-12-17
How to Cite
Aditya Surya Nanda, & Fitryani Fitryani. (2022). PENINGKATAN DIGITAL SKILL DAN NETWORKING UMKM PAPER CORE BERBASIS MEDIA SOSIAL PADA MASYARAKAT DESA TANGGUNGAN TIMUR SIDOARJO. Seminar Nasional Teknologi Dan Multidisiplin Ilmu (SEMNASTEKMU), 2(1), 149-160. https://doi.org/10.51903/semnastekmu.v2i1.165
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