Membangun Potensi Kemandirian Ekonomi Santri Pada Pondok Pesantren Mambaul Ulum Mojokerto
Abstract
Mamba'ul Ulum Mojosari Islamic boarding school is one of the Islamic boarding schools that has economic independence. This Islamic boarding school has several superior products which have extraordinary potential if marketed appropriately. Apart from that, the concept of entrepreneurship in the era of digital transformation 4.0 is also very important as initial capital towards successful entrepreneurship today. The target to be achieved is how the school (in the Islamic boarding school environment) connects and internalizes the teachings of entrepreneurship and the contribution of economic development to the Islamic boarding school environment, through making products made by Mamba'ul Ulum Islamic boarding school students which will then be sold on e-commerce . This research uses a qualitative-descriptive method, the research results illustrate how the principles created as the basis for the entrepreneurial spirit of santri are useful for improving the economy in the Islamic boarding school environment with the aim of developing economic independence among the santri environment, increasing knowledge and understanding of entrepreneurial potential. There are results achieved in making products to be marketed. The use of online marketing media is simple, mentoring is provided by subject teachers to maintain stable abilities and understanding
References
. Arntzen, B. C., Brown, G. G., Harrison, T. P., & Trafton, L. L. (1995). Global Supply Chain Management at Digital Equipment Corporation. Interfaces, 25(1), 69–93. https://doi.org/10.1287/inte.25.1.69
. Beurer-Züllig, B., & Klaas, M. (2020). The social side of brick and mortar: The impact of brand-related user-generated content on different consumer typologies in food retailing. Proceedings of the Annual Hawaii International Conference on System Sciences, 2020-Janua, 2579–2588. https://doi.org/10.24251/hicss.2020.314
. Ferrell, O. C., Harrison, D. E., Ferrell, L., & Hair, J. F. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. Journal of Business Research, 95(January), 491–501. https://doi.org/10.1016/j.jbusres.2018.07.039
. Gulliford, F., & Parker Dixon, A. (2019). AI: the HR revolution. Strategic HR Review, 18(2), 52–55. https://doi.org/10.1108/shr-12-2018-0104
. Haigh, M. M., & Wigley, S. (2015). Examining the impact of negative, User-generated content on stakeholders. Corporate Communications, 20(1), 63–75. https://doi.org/10.1108/CCIJ-02-2013-0010
. Kazmi, S. H. A., Hai, L. C., & Abid, M. M. (2016). Online purchase intentions in E-commerce. Proceedings - 2016 8th International Conference on Intelligent Human-Machine Systems and Cybernetics, IHMSC 2016, 2, 570–573. https://doi.org/10.1109/IHMSC.2016.193
. Koponen, J. P., & Rytsy, S. (2020). Social presence and e-commerce B2B chat functions. European Journal of Marketing, 54(6), 1205–1224. https://doi.org/10.1108/EJM-01-2019-0061
. Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behaviour and Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425
. Kurniawati, D. (2013). Strategi pemasaran melalui media sosial dan minat beli mahasiswa. Jurnal Simbolika, 1(2), 193–198. http://www.ojs.uma.ac.id/index.php/simbolika/article/download/200/162
. Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi. Remaja Rosdakarya.
. Prajapati, K., & Biswas, S. N. (2011). Effect of Entrepreneur Network and Entrepreneur Self-efficacy on Subjective Performance: A Study of Handicraft and Handloom Cluster. Journal of Entrepreneurship, 20(2), 227–247. https://doi.org/10.1177/097135571102000204
. Sari, N. A. (2019). Pengaruh Perkembangan Ekonomi Digital Terhadap Pendapatan Pelaku Usaha Umkm Di Kota Makassar. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
. Shriver, S. K., Nair, H. S., & Hofstetter, R. (2013). Social ties and user-generated content: Evidence from an online social network. Management Science, 59(6), 1425–1443. https://doi.org/10.1287/mnsc.1110.1648
. Shu, R., Ren, S., & Zheng, Y. (2018). Building networks into discovery: The link between entrepreneur network capability and entrepreneurial opportunity discovery. Journal of Business Research, 85(71372064), 197–208. https://doi.org/10.1016/j.jbusres.2017.12.048
. Smith, D. A., & Lohrke, F. T. (2008). Entrepreneurial network development: Trusting in the process. Journal of Business Research, 61(4), 315–322. https://doi.org/10.1016/j.jbusres.2007.06.018
. Sussan, F. (2012). Consumer interaction as intellectual capital. Journal of Intellectual Capital, 13(1), 81–105. https://doi.org/10.1108/14691931211196222
. Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
. Trischler, J., Pervan, S. J., Kelly, S. J., & Scott, D. R. (2018). The Value of Codesign: The Effect of Customer Involvement in Service Design Teams. Journal of Service Research, 21(1), 75–100. https://doi.org/10.1177/1094670517714060
. Yin, R. K. (1999). Enhancing the quality of case studies in health services research. Health Services Research, 34 (5 Pt 2), 1209–1224. http://www.ncbi.nlm.nih.gov/pubmed/10591280%0Ahttp://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=PMC1089060
